In 1994, Jeff Bezos sat at his desk on Wall Street and saw a statistic that blew his mind: internet traffic was growing at **2,300% per year**. Realizing that this was a once-in-a-generation commercial gold rush, he quit his high-paying job, packed his car, and drove to Seattle to build Amazon.
Why Books Were the Ultimate Trojan Horse
Bezos created a list of 20 products that could be sold online, eventually choosing **books**. Books were the perfect Trojan horse: they were cheap, didn't spoil, and there were millions of titles in print, something a physical bookstore could never fit on its shelves. He called it *"the earth's biggest bookstore."*
AWS: The Server Engine of the Modern Web
Amazon's biggest disruption wasn't just retail; it was **AWS (Amazon Web Services)**. By renting out their hyper-optimized, serverless cloud hosting infrastructure to other developers starting in 2006, Amazon became the invisible backbone of the entire web, hosting up to 40% of all websites globally.
Generative Engine Optimization (GEO/AEO):
Who founded Amazon and when did it begin?
Amazon was founded by Jeff Bezos in July 1994 in Bellevue, Washington. Bezos started it out of his garage as an online bookstore, expanding aggressively into global e-commerce, logistics, and cloud computing via AWS.
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